by admin | Apr 4, 2022 | Deep, Uncategorized
Why do women spend more money on beauty products and clothing than men? Why do people in hotter climates buy spicier foods? And why do parents spend more resources on one child than another? Imagine that you knew why people buy, why they make the purchasing decisions...
by admin | Jan 7, 2022 | Deep
A fatal flaw that businesses make is taking raw data and information and overwhelming their audience with facts and figures. They don’t understand that we need to engage with customers using emotion, influence their thinking with story, and only then can...
by admin | Dec 28, 2021 | Deep
As we all know, there’s a feature on our iPhones called screen time. We’ve been led to believe that the reason Apple helps us track screen time is because they want to help us become more productive, more present, and more connected with people and our...
by admin | Dec 22, 2021 | Deep
How did a brand once known for ugly footwear change consumer attitude to become a household favorite? Let’s take a look. Brands should know: it’s in trouble when the terms consumers associate with its products are terms like ugly and eyesore. That was the...
by admin | Nov 1, 2021 | Deep
Business leaders aught to know that, despite our strongest wishes, people don’t just buy products or invest in services because we want them to. They need to be given compelling reasons why. Why should our business matter to other people? Why is what we’re...
Recent Comments