by admin | Oct 16, 2021 | Deep
This is the story about how cigarette companies stoked its explosive growth after World War II. And through innovation and millions of dollars, they transformed advertising faster than it could transform their bottom line. Know Your Customer The most striking of their...
by admin | Oct 13, 2021 | Deep
A recent social media ad campaign discovered that Ryan Reynolds’s voice outperforms his face in ads. The marketing agency had the bright idea to test his face against his voice to see which ad would perform better. And, I mean, the results were *really* astonishing....
by admin | Mar 5, 2021 | Deep
2020 has changed everything. And though vaccines have brought a light to the end of the tunnel, we now face the challenge of overcoming vaccine hesitancy. People seem to have a ton of concerns, a lot of opinions, and plenty of questions. To address these challenges...
by Mehrab Reza | Feb 10, 2021 | Deep
At $5.5 million per 30 seconds, Super Bowl advertisers have just as much on the line as teams playing for the title. In a new academic paper, researchers have revealed the formula that make Super Bowl ads just as memorable and impressive as the game itself. They...
by admin | Jan 27, 2021 | Deep
As Amazon executives arrived at Jeff Bezos’s residence, they were turned away from the main house and redirected to the boathouse, which had indoor parking for boats. The boss was waiting inside. They had arrived after receiving a clear directive from Amazon’s founder...
by admin | Nov 30, 2020 | Deep
Lying almost lifeless in the hospital, one specialist after another speculated what was wrong with me. I admit: the fear of dying felt worse than dying itself. I was just nineteen and already missing people I would lose forever. I thought about loved ones I would...
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